AGINCARE

Role: Senior Marketing Executive

Business: Nationwide Care Company

Location: Head Office in Dorset

THE CONTEXT: Promoted during a period of market competition, I managed a rapidly expanding team. Awareness campaigns and internal unity were deemed critical to maintaining our competitive lead and growth.​

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MY WORK: I balanced PPC, SEO, GA4 and team management, with our growing Care Homes account. Leading the charge in events, I delivered a grand site opening and "Agincare Heroes," a high-budget, now-annual awards ceremony, alongside impactful publicity campaigns that sustained an influx of leads and exposure.

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Selected to innovate internal processes for our nationwide network of managers, I developed an interactive printed Manager's Guide: a robust handbook with training materials, protocols, and QR codes linking to live-action informational videos I produced, streamlining onboarding for future success.

• Google Analytics (GA4) and Google Ads

• Full Adobe and Microsoft Office suites

• OOH advertising (ClearChannel, LocalIQ)

• Brief-to-debrief in-person onsite events production

• Slack and Trello for project management

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To find out more, get in touch.