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Esmeralda
Voegele-Downing

Bright, tenacious, and inventive, I am a multidisciplinary storyteller and full-stack marketer with over 10 years of experience crafting and deploying standout narratives for brands.

CASE STUDIES

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DELIVERING BRAND GROWTH

Driving brand growth that supported marketing strategy. I delivered multichannel campaigns with measurable results for a scale-up product innovation consultancy, working with global leaders within the FMCG space.

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FULL-STACK MARKETING

Spearheading marketing innovation for a leading care provider, I boosted brand visibility and drove business. As a team leader, I prioritised untapped development opportunities, expanding both our digital capabilities and our competitive edge.

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INTEGRATED CAMPAIGN SUCCESS

Shaping campaign strategy for a national care provider, I created standout strategies and creative content that drove recruitment and engagement. From TV ads to website launches, I turned big ideas into measurable impact.

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ORGANIC GROWTH FOR INDEPENDENT RETAIL

I transformed a small independent bookshop into a vibrant and interconnected hub. My consumer understanding and social media management forged the lifeline for revenue when retailers were forced to close during COVID-19.

ADDITIONALLY...

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TESTIMONIALS

Esmeralda is an exceptional marketing professional whose expertise and creativity consistently set her apart. 

Her ability to intuitively understand stakeholder needs and navigate complex processes with collaboration and precision is truly impressive. Esmeralda excels at building cohesive brand identities, crafting compelling tones of voice, and delivering standout assets—whether it’s pitch decks, social media content, or captivating event presentations. She brings fresh ideas and energy to every project, but what truly sets her apart is her ability to maintain momentum behind the scenes, leveraging every resource at her disposal to ensure flawless execution. Her initiative and adaptability are unmatched; she can scale ideas up or down and pivot seamlessly when challenges arise. I’ve had the privilege of working with Esmeralda on several projects and events, where I witnessed her calmness under pressure, her resourcefulness in overcoming hurdles, and her ability to think outside the box to deliver exceptional results. Beyond her technical expertise, Esmeralda’s positive energy and professionalism make her a joy to work with. I wholeheartedly recommend her as a top-tier marketing talent who will elevate any team lucky enough to have her.

JENNY KIERAS

GLOBAL HEAD OF KEY ACCOUNTS @ CATALYX 

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